“The Slow Roll community realized that the fastest growing community of riders is Black women, yet the number one reason given by Black women for not riding is hair care,” said Anthony Taylor, founder, Slow Roll Twin Cities, an initiative with the Cultural Wellness Center. “We reached out to stylists who live an active lifestyle, and they agreed to help us put together videos showcasing hairstyles that look good and work with a helmet.
All were invited to take part in the helmet decorating event at Midtown Global Market. Many of the attendees then left together on a bike ride.