Minnesota United FC partnership

Allina health employees with Minnesota United/Allina Health scarves at the Allianz Stadium

In 2023, we kicked off our multi-year commitment as the Official Health Care Provider of Minnesota United FC. Our expanded designation has allowed us to grow in many areas, including: brand reputation, community focus, event activation, employee engagement, and systemwide collaboration. In late August, we invited over 300 Allina Health Care Team members and guests to Allianz Field to enjoy Title Day, where we:

  • Celebrated our MNUFC Power Soccer team with a pregame demonstration featuring 12 Adaptive athletes, both from the competitive and development teams.

  • Packed and donated over 1,000 salads as part of a new community partnership with Roots for the Home Team, a nonprofit that uses the power of food, community, and entrepreneurship to empower youth, with a focus on young people who identify as Black, Indigenous, People of Color and LGBTQ+. Allina sponsors the Roots for the Home Team concession cart at Allianz Field, offering healthy salad options at Allianz Field.

  • Created an elevated Allina Health presence with physical and digital signage both inside and outside the stadium.

MNUFC infographic: 44% brand recognition increase in 2023 25% digital growth of MNUFC channels in 2023